Building Network Success: Social Networks Need Content

If you’ve read our first two posts then you know what you need in place to build your social network (SN).
You need an identity for your business (which will explain in further detail in this post) and you need to sign up for the vital SNing sites (All for free mind you.) Not signed up? Check out our last article “How to start your networking empire“.

So you’ve got your act together do ya?

You know you’re the irreverent blender dealer from So Cal and you’re intent on making millions with your blend-o-matic 5000 by marketing it to your SN.

It’s time to move on to our 3 part series “Building Network Success”

Part 1 Social Networks Need Content
The thing that will make your network grow is the content you provide through it. Remember, no one on the web wants to sign up to be solicited. This means that you will have to make yourself a friend, a confidante, or even a father figure to the masses. You do this by offering business tips, marketing advice, recipes, video game guides etc… otherwise known as free valuable information (FVI). You post this information via the status/mood box on myspace, the box labeled “what’s on your mind” on facebook, the box under “what are you doing” on twitter or the “post an update” box on zannel. When you enter something here and click the “share”, “post”, or “update” button (button names vary by site), your content will go live to everyone in your network.

Don’t have anyone in your network? Well get cracking mister! If you aren’t sure how to, look for our future post “Social Networks Need Contacts”.

As you accumulate “friends” and contacts in your network, your focus will be on what you will provide to them to keep them interested, keep them coming back and to get them to recommend your page to their friends. The guy selling the blend-o-matic 5000 will post a new recipe every day. He might designate months for different ingredients and/or promote recipe contests through is network. Thus 3 months of posts could look something like this. (each dash (-) donates a new post, a new date denotes the next day)

1/1/10 – It’s a new year everybody! This month lets all resolve to get more anti-oxidants in our diet. Stay tuned this month for great, inexpensive recipes that you can use in your blend-o-matic 5000 to keep your diet rich in antioxidants.

- “Blueberry Bounty” Yield 4 servings. Ingredients: 3 cups fresh orange juice, 1/4  cup honey, 1 pint blueberries, 1 cucumber. Preparation: Combine all ingredients in a blender; process until smooth. Cover and chill 8 hours or overnight. Strain the mixture through a cheesecloth-lined sieve into a medium bowl, pressing solids with a wooden spoon or a rubber spatula to squeeze out juice; discard solids.

- Have a recipe you want the world to know about? Send us your best one! We test all the recipes we receive. If yours is the best of the best we’ll post it!

1/2/10 – Did you try out the Blueberry Bounty this morning? If so, let us know what you thought! (include link to a contact page here)

- It’s antioxidant month, be sure to eat plenty of foods rich in antioxidants! The antioxidant food of the day is the Strawberry! Read about the amazing power of the strawberry here: http://www.whfoods.com/genpage.php?tname=foodspice&dbid=32

- “Strawberry Catastrophe” Yield 6 servings. Ingredients: 1/2 pint strawberries stems removed, 2 cups pineapple, 2 ripe bananas, 3-4 tablespoons honey, 3/4 cup coconut water, 2 cups ice cubes. Process in blender until smooth. Serve immediately.

- Share your favorite recipes with us! Message us here, make a comment or email us directly (email link)

1/3/10 – Another day, another antioxidant shake to brighten your morning! Did you like the Strawberry Catastrophe? Stay tuned for today’s recipe!

- Make the most of your morning fruit smoothie! Try one of our blend-o-matic 5000s in your home, risk free for 30 days! (include link to purchase page on website)

- The fruit of the day is the Acai berry! This small berry has the ability to completely change your life. Read more about it here:http://www.extension.org/pages/Research_Shows_Brazilian_Acai_Berry_
Antioxidants_Absorbed_by_Human_Body

- “Acai Elixir” Yield 2 servings. Ingredients: 1 cup acai juice, 1 cup milk, 1 banana, 1/2 cup vanilla frozen yogurt. Blend thoroughly. Serve immediately.

- The Acai berry is an amazing antioxidant and part of a well balanced diet, but don’t go over board! The jury is still out as to whether or not this tiny fruit is a miracle disease curer.

(IMPORTANT: Different SNing sites have different limits to the number of characters that can be used in an update. So plan your updates accordingly.)

Notice that sales pitches are sprinkled on only a few of the posts. While we want people to be aware of our product we do not want them to be aware that we are selling them something. We provide free information, links to useful articles and act like a friend, reminding them to eat healthy. This way, as people read our posts they will grow to trust us like a friend, rather than place us in the door to door salesman category. Then, when our reader’s blender breaks down, or they just feel the need for a new one, we’ll have the top spot on their mind and a sale will surely follow.

Know that SNing shouldn’t be regarded as your one stop to business success. Though it can eventually grow to become your biggest money maker, growing your SN will take time, patience and thoughtful effort and is only a part of your overall marketing campaign.

Read our next article: Social Networks Need Contacts